Transparent
Tricks are cute when your dog does them, but when it comes to the ingredients in their products? Not so much. We aren’t driven by any fads or gimmicks so all you’ll experience is the confidence you’ve been searching for and knowing you’re giving your companion the very best.
Elevated standards
From your pup’s wagging tail to the tip of their tongue, your dog’s wellness is always a priority. That’s why we use premium ingredients in each uniquely formulated product that supports your canine’s nutrition and fitness so you can live happier and healthier lives together.
Service-oriented
You and your dog deserve an unforgettable experience and we embrace every opportunity to deliver. As an employee owned company, we put an emphasis on sustainability while making a difference in the life of your sweet pup and the ones who love them.
As dog lovers ourselves, we understand that you always want the best for your pup. From nutritional dog food to grooming, our uniquely formulated products focus on ingredients that help your canine live to their full potential. From zoomies to cuddles, we consider all of your dog's needs.
Nutritious, tasty food they’ll wolf down
Comprehensive
Creating custom formulas for dogs is an art form. Down to the last micronutrient, each ingredient we’ve selected was chosen for more than just its overall benefit, but also for the way it interacts with other ingredients to nourish the body and all its complex systems.
Balanced
Made right, truly healthful dog food addresses every part of the body, inside and out. With an emphasis on gut health, including species-specific probiotics, our deeply nourishing foods support your dog’s overall wellness for a difference you will see and they will feel.
Safe
Our employee-owners watch over every product until it begins its journey to you from one of our facilities. Made in frequent batches, you can trust that our rigorously developed and thoroughly tested foods will give your dog the bountiful nutrition you’ve been seeking.
SHOP ALL DOG FOODS
Wag-worthy, wholesome treats
Make every calorie count
Curated
Of the hundreds of recipes we’ve tested over the years only a select handful have risen to the top as being worthy of your dog. Whatever your dog’s preferences, you’re sure to find their joy among our unique dog treats and chews.
With purpose
Address your favorite dog’s nutritional needs with a savory snack! Our targeted treat recipes have been formulated to tackle some common canine concerns, including doggy breath, and even extra pounds. Like sneaking veggies into a kid’s smoothie, give your pup the boost they need, deliciously!
No fillers
No artificial colors, flavors or scary preservatives. This is important because treats are often loaded with ingredients you would never knowingly give your family. With treats made from real food and important nutrients, you have the green light to embrace treat time in a healthy way!
SHOP ALL DOG TREATS
Super dog supplements
Help them live their full pet-tential
You want your dog to be by your side well into their senior years, sometimes that means supplementing their diet with essential nutrients. From our Skin and Coat formula that maintains their floof to ultra-pure fish oil sourced from freshly harvested fish, they will have the supplements needed to keep them pup and running.
Targeted
Our focused supplements are designed to support their muscles and joints, skin and coat, brain health or overall wellness. The coverage typical supplements offer is limited, like going out in a downpour wearing one rainboot. Our supplements are formulated holistically which provides the nutritional equivalent of a raincoat, umbrella and both boots.
Complete
Each of the ingredients in our dog supplements strategically work hand-in-hand with the others to support your dog’s needs. Paired with a healthy diet, your favorite four footer will be equipped with the nutrition they need to be at their best.
Rewarding
Feeding a supplement shouldn’t be a struggle - yes, we’ve been there too. All of our supplements for dogs have a delectable flavor from natural ingredients they’ll love! Both tablet and liquid varieties are designed with pet parents in mind and include easy feeding features. Plus, we steer clear of fillers, additives, and artificial flavors or colors so that both you and your pooch have a rewarding experience.
Dog grooming and home care
Everyone deserves to look fetching
You love your furry friend but no one likes a stinker! Our dog grooming and home care products work wonders on your dog even after the messiest of playtimes. We created safe and convenient products that work to nourish and strengthen their coat, skin, and even their delicate ears.
Fresh and fluffy
Take a deep breath, and enjoy the aroma and peace of mind of safe products. Thanks to the botanical blends in our formulas, your dog will enjoy the benefit of nutrients and antioxidants. Experience a luxuriously soft coat, and subtle and refreshing fragrance that everyone will love. Trust us, your dog appreciates a good hair day, too.
Soothes and protects
Gentle and clean ingredients help nourish your dog’s coat without stripping away their natural protective layer. Using detergents and stinging alcohol to bathe your dog likely feels ruff. Our products are a delicate yet effective solution that works wonders for skin and coat conditioning, and odor control even after bath time is over.
Safe and effective
It’s no secret that the products we use on and around our dog will end up in their body. That’s why we created products that are not only safe for your pet but also for the planet. Even our home care products are biologically based with a neutral pH, so when your dog sploots on the floor, you feel confident they are not coming into contact with harsh chemical cleaners.
